ALDO LONDI

(1911 – 2003)

Aldo Londi was an Italian ceramicist and designer whose long tenure as artistic director of Bitossi Ceramiche in Montelupo Fiorentino shaped the identity of postwar Italian ceramics. Joining Bitossi in 1946, Londi developed distinctive lines that fused traditional craftsmanship with modern design sensibility. His most celebrated work, the Rimini Blu series, introduced in the early 1950s, showcased vivid turquoise glazes and rhythmic relief patterns that became instantly recognizable worldwide. Londi collaborated with international designers, including Ettore Sottsass, bridging artisanal heritage and contemporary aesthetics. His visionary approach helped transform Bitossi into a symbol of Italian design excellence, and his creations remain enduring icons of 20th-century decorative art.